PROJECT : MARTIN NO. 38
CLIENT : SC GLOBAL
Martin No. 38 was the first project we did for SC Global Developments. It was a total departure from what they have done previously.
For the project, they wanted to bring across the industrial look and mood, inline with their development direction where they utilized materials like raw concrete, unvarnished timber, zinc galvanized fittings, exposed bolt heads, etc.
To achieve this, we implemented elements of "Imperfections" in all stages of the creation from the deconstructed logo, to the anti static industial packing, and to the spray painted logo on the exposed spine of the collateral. The photoshoot was done with a Lomography Holga camera to achieve the imperfections with the light leakages and the high contrast, over saturated images.