PROJECT : BRANDING
CLIENT : INDIVARA INVESTMENT
Indivara, meaning Blue Lotus, is the holding company for one of the biggest technology solutions/provider groups in Indonesia.
The inspiration behind the logo was “Family”. The company was founded by the founder and his Dad, and the fact that it is the parent company for the group of companies, further strengthens the direction of “Family”. To achieve this, we started looking for inspiration in the Japanese Kamon (家紋).
The Kamon, family crest, is an emblem usually used to decorate and identify a family. On a deeper level, it conveys the sense of pride and belonging of a family.
The nal logo conveys high-tech while at the same time touching on the more intangible aspect of the company like pride, traditions, and their promise to their customers.